Lucazade energy drinks

Its funny how products are re-branded over a generation to portray different values . The now sports energy drink Lucazade used to be marketed as a drink for old people or those recovering from an illness or most commonly a drink you would give to a people in hospital . It was seen as a medicinal drink and was sold as such . Today its marketed as being drunk by those pushing their bodies to the limit of physical endurance  through sport and exercise .   How times change ....