The new archetypes ?

 

The new advertising archetypes ?

Its true. Advertisers have abandoned the image of the glamorous blond and the chisel jawed " James Bond type in favour of the mixed race couple, and nearly always a pair of mixed race kids. Nothing wrong with that, but when this becomes the new norm or  image for adverts in the UK then im deeply suspicious as its not representative of the average consumer, hence i can only deduce they are archetypes or being presented as such.