Today I saw the first proof that Television is loosing the battle with the Internet for our attentions. Channel 5 has a Twitter page devoted to their programs, and they advertise the comments from this page on T.V , hence if people are talking about a T.V program on-line ,then the program must be worth sitting up and taking notice of ? Right ?
I guess its a kudos thing. They are openly and honestly accepting, and admitting that their measurement of success, is to be seen to be, or being talked about on a social network site. Of course this also neatly sets off the insecurity syndrome in the T.V viewer that they are missing out on something ( a series for example ) that everyone else is talking about on-line, and that's a powerful endorsement. After all we don't want to miss anything that " everyone " else on-line finds entertaining do we ? Its a very clever marketing tool, but I wonder if they see the irony that the tool they are using to promote themselves is in direct competition with themselves for the general publics attention ? Probably not...