Who are the tv adverts aimed at ? One thing is for sure , they are made to connect with the average person or else they are futile ! You know your not average when you just cringe and cant relate to what their getting at . They grate against your mind set or infuriate . And they are relentless .
On the other far end of the scale particularly insulting are cosmetic adverts or weirdly perfume or designer aftershave ones . They try to appeal to the part of us that's drawn to archetypes using images of beauty , the sea , gold ect. The ordinary person is drawn in subconsciously but I feel like a fish that feels the hook in the bait .....
Amazing too that people will actually go out to buy whatever is advertised, like a bunch of lemmnings.
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