Go discuss...

" As watch brands focus increasingly on women's designs , they must also connect to a new era of female consumer . In the past , it was common for women to receive watches and fine jewellery as gifts , but today contemporary women are prone to buying their own luxuries . Today a watch is a reward to please yourself , in a way you might buy a pair of Manolo Blahnick shoes... "  

Francis-Henry Bennahmais , CEO of Audemars Piguet

Are women no longer having their emotions played on like a fiddle by gift bearing men ?  Are they fed up of all the different connotations that may or may not arise once that particular little game initially kicks off  ? Who knows...